Schedule

This schedule is a draft and is subject to change.

TIME LEARN IT (Room A) DISCUSS IT (Room B)
9:00 to 9:30 Welcome to MediaCamp
9:30 to 10:30 Intro to Data Self-Branding & Online Conversation
10:30 to 10:45 Debrief on Sessions
10:45 to 11:00 Break & Networking
11:00 to 12:00 Design & Data Getting an App for That
12:00 to 12:15 Debrief on Sessions
12:15 to 13:15 Lunch
13:15 to 14:15 Intro to Code Getting Developers’ Stories Out
14:15 to 14:30 Debrief on Sessions
14:30 to 14:45 Break & Networking
14:45 to 15:45 Curating the Story Demystifying SEO & Analytics
15:45 to 16:00 Debrief on Sessions
16:00 to 16:30 Wrap-up!

LEARN IT (Room A)
More on our speakers on this page.

Intro to Data

In this hands-on session (bring your laptops!) Edmonton developer Mack Male will lead the discussion on what data is and how journalists can make use of it to tell better stories. We’ll talk about open data and look at some common types of data. We’ll also dig into some sources and tools for finding, collecting, and working with data. By the end, you’ll feel comfortable working with various datasets and will be ready for learning about data visualization and other topics!

Design and Data

Data Journalist Lucas Timmons, and designer Tanya Camp are going to take you deeper into data stories. Tanya’s background on the artistic side will get you thinking about how boring data sets can be turned into eye-catching, and informative, graphs and graphics. Lucas is going to focus on how math – yes math – can help turn data into important stories. Make sure to bring your laptop.

Intro to Code

The “Dumbledore of digital media in Edmonton,” Owen Brierley, will show you a thing or two about coding your website and posts. If building your own site is like being a highly-trained photographer working with the best Digital SLR camera, non-coders can expect to be “pointing and shooting” by the end of this session. Don’t forget your laptop.

Curating the Story

Thanks to social media, journalists have more access than ever before to news and information gathered by members of the communities they cover. But how do you make sense of it? How do you display it in a way that others can understand? Storify is one powerful tool for curating the social media stream. Karen Unland and Tamara Stecyk will tell you how and when to use it, in this hands-on session. Bring your laptop if possible.

DISCUSS IT (Room B)
More on our speakers on this page.

Self-branding and online conversation

Your online audience wants to hear from you. The real, authentic you. In this session, blogger Jay Palter and iNews880’s Brittney Le Blanc will tell you how can you be a regular person while speaking with your fans, followers, and people who don’t even know who you are, through social media, comments, and blogs. Personal branding is actually just being yourself, and here’s where you’ll learn about how that will foster the best relationship with your audience.

Getting an app for that

Developers want to create new apps, sites, and games. Newsrooms need new ways to communicate with their audience, and provide local information. This is the session for storytellers to learn about the amazing development happening in Edmonton, and developers to hear what local media needs from the tech-side.

How Developers can get their story out

Award-winning author, and former newspaper columnist Todd Babiak is going to tell developers how to find the stories in what they are creating here in Edmonton, and how to get the media interested in the local tech scene.

Demystifying SEO and Analytics

Search Engine Optimization (SEO) has moved far past the days where you could stuff the same keyword on the page 30 times and achieve a high ranking. There are thousands of factors, changing on a weekly basis. In this session, Dana DiTomaso will simplify SEO and explain how search engines rank your content. She’ll also discuss Google News, author snippets in search results, and why you need a Google+ account. Finally, she will take you into website analytics – beyond visitor counts – and what really matters on your site and how you measure it.